To support authors in their academic research and international publication journey, FCBEM 2026 is organizing a workshop titled “Publishing in Top Marketing Journals: Effective Writing and Crafting Impactful Research Questions”, featuring insights from Professor Hean Tat Keh, Professor of Marketing at Monash Business School, Monash University, Australia. Professor Keh is also one of the three keynote speakers at FCBEM 2026.

The workshop will offer participants valuable insights into identifying research gaps, formulating impactful research questions, and effectively communicating theoretical contributions through academic writing.

It will also provide an opportunity for researchers, academics, and students in the fields of economics, business, and management to gain a deeper understanding of the process of developing and preparing manuscripts for publication in leading international academic journals.

WORKSHOP INFORMATION

Eligibility: Authors and attendees who have completed their registration fee payment for FCBEM 2026.

Date and Time: Friday, November 27, 2026, 3:00 PM – 5:00 PM (Vietnam Time, GMT+7).

Venue: Auditorium, Greenwich Vietnam, Cong Hoa Garden Building, 20 Cong Hoa Street, Bay Hien Ward, Ho Chi Minh City, Vietnam.

Registration Link: https://forms.gle/qKYqpPwFJByRZaEf7

The Organizing Committee cordially invites scholars, researchers, lecturers, and students to register for the workshop and join us for an opportunity to exchange insights and deepen their understanding of academic research and international scholarly publishing.