Introduction:

We are pleased to announce the Call for Papers for the 2026 7th FPT Conference on Business, Economics, and Management (FCBEM 2026).

Date: November 28th, 2026

Location: Greenwich Vietnam – Ho Chi Minh City Campus, Cong Hoa Garden, No. 20 Cong Hoa Street, Bay Hien Ward, Ho Chi Minh City, Vietnam. 

In response to recent economic volatility, accelerated digital transformation, climate-related challenges, and fundamental changes in business models, FCBEM 2026 advances this academic journey by moving beyond synergy toward resilience, adaptability, and long-term sustainability in business and economic systems.

The conference is co-organized by FPT University and Greenwich Vietnam, Ho Chi Minh City Campus. The conference will be hosted at Greenwich Vietnam – Ho Chi Minh City Campus on 28th November 2026.

Under the theme “Reimagining Business, Economics, and Management for a Resilient and Sustainable Future,” FCBEM 2026 aims to provide a high-quality academic platform to explore how businesses, economies, and institutions can be reimagined to enhance resilience, embrace digital and technological transformation, and contribute meaningfully to sustainable development in an increasingly complex and interconnected world.

We welcome submissions of original research papers and review papers in business, economics, and management that align with the broader conference themes. Detailed information on specific sub-themes is provided below.

Conference Sub-themes:

The topics of the conference will cover but not be limited to:

1. Entrepreneurship, Innovation, and Digital Business

• Entrepreneurship and Start-Up Ecosystems
• Innovation Management and Business Model Transformation
• Digital Platforms, E-commerce, and Platform Economies
• Artificial Intelligence Applications in Business and Decision-Making
• Emerging Technologies and the Future of Business
• Technology Adoption, Diffusion, and User Behavior
• Smart Cities, Smart Services, and Digital Infrastructure
• Digital Entrepreneurship in Emerging Markets
• Open Innovation, Innovation Networks, and Ecosystems

2. Marketing, Consumer Behavior, and Digital Engagement

• Marketing in the Digital and AI-Driven Age
• Consumer Behavior in Digital and Sustainable Markets
• Social Media, Influencer, and Content Marketing

• Digital Customer Experience (CX) and Omnichannel Engagement 
• Customer Analytics, Personalization, and CRM
• Ethical Marketing and Responsible Consumption
• Digital Branding and Online Reputation Management
• Sustainable Consumption and Green Consumer Behavior
• Neuromarketing and Behavioral Insights
• Cross-Cultural and Global Marketing Strategies

3. Finance, Economics, and Financial Innovation

• Financial Management and Corporate Finance
• FinTech, Digital Payments, and Financial Inclusion
• Green Finance, ESG, and Sustainable Investments
• Behavioral Economics and Financial Decision-Making
• Macroeconomic Stability, Growth, and Economic Resilience
• Digital Banking, Blockchain, and Cryptocurrencies
• Financial Risk Management and Market Volatility
• Development Economics and Inclusive Growth
• International Finance and Global Capital Flows

• Smart Finance and Intelligent Investing

4. Operations, Supply Chains, Logistics and Analytics

• Operations Management and Process Optimization
• Supply Chain Management and Global Logistics
• Resilient and Sustainable Supply Chains
• Operations Analytics and Decision Sciences
• Risk Management and Business Continuity
• Supply Chain Digitalization and Industry 4.0
• Sustainable Operations and Green Logistics
• Forecasting, Optimization, and Simulation Models
• Crisis Management and Supply Chain Disruptions

• Strategic Procurement and Supplier Relationship Management (SRM) 

5. Leadership, Governance, and Organizational Studies

• Leadership and Strategic Management in the 21st Century
• Human Resource Management and the Future of Work
• Organizational Behavior and Workforce Well-being
• Corporate Governance and Ethical Management
• Diversity, Equity, and Inclusion in Organizations
• Transformational, Responsible, and Sustainable Leadership
• Talent Management and Organizational Capability Building
• Organizational Change, Culture, and Adaptation
• Decision-Making, Power, and Ethics in Organizations

6. Sustainability, Policy (Business Law), and Global Development

• Sustainable Business Practices and Corporate Social Responsibility
• Green Economy, Circular Economy, and Sustainable Growth
• Environmental Economics and Climate Policy
• Economics of Renewable Energy and Energy Transition
• Sustainable Development Goals (SDGs) and Public Policy

• Business Law, Regulation, and Compliance for Sustainable Development
• Resource Economics and Sustainable Management
• Climate Change Economics, Mitigation, and Adaptation
• Sustainability Reporting, Measurement, and Impact Assessment
• Global Governance, Trade Policy, and Sustainable Development

7. Data, Analytics, and Research Methods

• Business Analytics and Big Data Applications
• Artificial Intelligence, Machine Learning, and Predictive Analytics
• Quantitative Methods, Econometrics, and Statistical Modeling
• Structural Equation Modeling (SEM), fsQCA, and Mixed Methods
• Decision Support Systems and Managerial Analytics
• Data Governance, Privacy, and Ethical Use of Data
• Experimental Methods and Behavioral Data Analysis
• Research Methods in Business, Economics, and Management

8. Emerging Markets, Regional Studies, and Global Integration

• Business and Economic Development in Emerging Markets
• ASEAN, Asia-Pacific, and Comparative Regional Studies
• International Trade, Investment, and Economic Integration

• International Business Strategy and MNE Management 
• Institutions, Governance, and Development Policies
• Innovation, Digitalization, and Growth in Emerging Economies
• SMEs, Informal Economy, and Inclusive Development
• Urban Economics, Mega Cities, and Regional Transformation
• Comparative Studies between Developed and Developing Economies

9. Tourism, Hospitality, Service Experience, and Event Management

• Sustainable Hospitality and International Hotel Operations
• Tourism Planning and Destination Management
• Event, Leisure, and Entertainment Management
• Service Experience Design and Customer Journey Management
• Crisis Management and Resilience in Service Sectors
• Technological Innovation and Smart Services in Tourism and Hospitality
• Ethics, Regulation, and Responsible Practices in the Service Economy
• Digital Transformation, Artificial Intelligence, and Data Analytics in Tourism and Hospitality

Keynote Speakers:

We are honored to feature keynote addresses by distinguished scholars and industry leaders at the forefront of business, economics, management, and innovation. Detailed information will be updated on the conference website.

Publication Opportunities:

Authors of accepted full papers will have the opportunity to publish their work in ISBN proceedings or ISI/Scopus-indexed journals. Updates on specific journal options will be provided on the conference website.

Contact Us:

For further inquiries, please contact the conference organizing committee:

• The Office of Science Management - FPT Corporation

• Greenwich Vietnam, Ho Chi Minh City Campus.

Email: [email protected]

We look forward to your contributions and to seeing you at FCBEM 2026 for an engaging and insightful conference experience.